The award as the cultural municipality of the year gave impetus to collaboration in tourism at Inderøy. The result was “The Golden Road”, a cooperative with its own members.
The cultural municipality 1996
Inderøy was awarded the «Cultural Municipality of the year» in 1996 in Norway. Following this, the council organised a brainstorming session where the aim was to achieve tighter and better cooperation within tourism. The name “The Golden Road” was launched at this session, which subsequently have proved to be invaluable.
The council, with the then Director of Economic Development Einar Jakobsen, invited the businesses he felt could fit in with the plans. And in 1998 a cooperative was established.
From 10 to 20 members in the cooperative
At that time 10 businesses joined the cooperative, and common statutes and admission criteria were created. To ensure orderly collaboration, separate rules for the cooperation was laid down. These rules have since been revised numerous times and the requirements for becoming a member have become more stringent.
Today, The Golden Road counts 22 places to visit, all organised in a cooperative. “Quality at all levels» is the most important common tenet.
One of the greatest objectives of the collaboration is to conduct joint marketing, and by acting together gaining more visibility and making Inderøy an attractive destination.
Happy to share knowledge and experiences
The Golden Road takes on requests for talks about the development that the cooperative has been through. It is also possible to buy access to some of the written documents and agreements that have been made over the years.
Please contact us on [email protected] if you want further information regarding this.